I have been experimenting recently with ranking a Facebook page, YouTube video, and more, for keywords that I am targeting. This allows me to completely control the search results, rather than just ranking your website, you’ve also got multiple other positions that your prospects can click on. No longer are you simply an option out of many, you are completely controlling the results, if done right, they can’t even see any competitors.
One example I’ve seen for this is for SEO Northampton, there is a Facebook page and a website ranking. The same sites also rank well for seo northamptonshire, although the search volume for that keyword is significantly lower.
Facebook pages are quite easy to rank. Below is an example of how a FB page looks in 2014:
The important parts are the page name, username/url, and the page description. You need to make sure you are targeting the keywords within these areas, as the example we showed earlier did.
The next important part is the backlinks. There are many types of backlinks that can be effective, such as:
- Web 2.0 blogs
- Links from authority blog articles
- Social bookmarks
- Article directories
I’ll go a bit more in-depth in another post with how to actually build these links, but that’s a whole series of posts really, can’t do that in half a post or even a single post. There is a lot of information to cover.
So what do you think of creating additional properties and ranking them for your keywords? It’s a killer way of controlling the SERPs and not too much extra work. Let me know if you have had success with this in the past, or have seen other people doing it.